Tipsy Toes is a playful wine branding project that reimagines elegance with a quirky twist. Centered around the humorous visual of wine glasses held between toes, the design embraces imperfection, fun, and bold personality. The minimalist linework and cheeky typography create a lighthearted tone, while a muted color palette with pops of red keeps it visually striking.

Taglines like “Balance is overrated, sip with your soles” reinforce the irreverent brand voice, making this concept a standout on the shelf. This project highlights skills in illustration, concept-driven branding, and creating packaging with strong shelf appeal and storytelling.