A concept coffee bar rooted in the energy of New York City, 42 BELOW draws inspiration from the city's latitude and underground culture. The branding features hand-drawn graphics, bold typography, and a nostalgic navy-on-cream color palette to create a playful yet grounded identity. From menu design to sticker packs, each element is designed to feel personal, creative, and merch-ready—reflecting the shop’s mission to slow things down in a fast-paced city.